The pictograms in this series have been commissioned by Magma to celebrate not just the 2012 Olympics but the notion of sport itself, moving away from marketing and political clich̩s to reach back to the simple joy and energy of each individual sport.
With a sense of humour and observation which is as sharp as his sense of balance and composition, James Graham has produced memorable work for Colors and Esquire magazines, Selfridges, Le Monde and The New York Times. P.S. Olympic pictograms are, by nature, clean and minimal.
Their attraction relies on the use of simple means to capture the perfection of a moment, or a gesture. This seems not to have been the case with the designs for the London Olympics. With this series we are trying to propose a nicer, subtler way of remembering this unique event.
Hand printed silk screen print on Somerset Velvet white 250gsm cotton rag paper, 750 x 550mm. Comes in a Magma poster tube.